Entrepreneuriat vert ( 2022 )

Ce cours offrira un cadre étape par étape pour transformer une idée d’entreprise verte en un plan d’affaires viable. Il fournira les outils nécessaires pour générer, tester et affiner une idée pour une entreprise verte, ainsi que des exemples réussis de voies empruntées par les entrepreneurs écologiques, allant des idées d’affaires aux solutions génératrices de valeur et adaptées au marché.


Durée : 6 modules
Estimation du temps de travail : 3 heures par module

Langues : Anglais, Espagnol, French
Conditions d’inscriptions : accès internet


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Voulez-vous saisir de nouvelles opportunités commerciales dans le domaine des économies productives, circulaires et de partage ? Souhaitez-vous relever les défis environnementaux en vendant un produit ou un service vert et en créant des emplois verts dans votre pays ? Souhaitez-vous créer et lancer un modèle commercial innovant qui crée de la valeur environnementale et sociale ?

Le Programme des Nations Unies pour le développement (PNUD), la Convention sur la diversité biologique, EcoEnterprises Fund, la Busines School Gabelli de l’Université de Fordham, Université de Lehigh, le Centre régional des activités pour la consommation et la production durables, SEED, and le Programme de petites subventions du FEM (Fonds pour l’environnement mondial - GEF en anglais) ont uni leurs forces pour vous offrir le cours ouvert en ligne massif (MOOC) sur l'entrepreneuriat vert.

S'appuyant sur la méthodologie de formation développée par le Centre d'activités régionales pour la consommation et la production durables (SCP/RAC) du Plan d'action pour la Méditerranée du PNUE, dans le cadre du projet SwitchMed financé par l'UE, le manuel pour les entrepreneurs verts "Créez votre entreprise verte", ce cours de six semaines vous guidera tout au long de votre parcours d'entrepreneur vert, de la définition de votre idée à la commercialisation des produits et services.

Points forts du cours et objectifs

  • Acquérir les compétences nécessaires pour transformer les défis environnementaux en opportunités d'affaires vertes
  • Dialoguer avec les expert(e)s ayant une solide expérience de la création et de l'exploitation d'entreprises vertes.
  • Rejoindre la communauté d’entrepreneur(euse)s vert(e)s
  • Explorer en profondeur de riches ressources pédagogiques
  • Recevoir un certificat d’achèvement de cours d’institutions de développement réputées

Objectifs d’apprentissage

Lorsque vous aurez complété le cours, vous pourrez:

  • Définir votre idée d’entreprise verte
  • Comprendre votre marché et définir votre proposition de valeur
  • Préciser toutes les tâches et ressources nécessaires pour générer, inventer et gérer la valeur offerte à votre clientèle
  • Créer un plan de financement et de gestion pour votre entreprise
  • Présenter un pitch “d’ascenseur” à des investisseurs et clients potentiels

Sujets du cours

Ce cours traitera des sujets suivants:

  • Module 1 : Introduction à l’entrepreneuriat vert et esquisser votre idée d’entreprise verte
  • Module 2 : Avoir un impact positif avec votre idée d’entreprise verte
  • Module 3 : Identifier votre clientèle et vos parties prenantes
  • Module 4 : Mise en contexte de votre modèle d’entreprise verte
  • Module 5 : Financer votre idée d’entreprise verte
  • Module 6 : Gérer, développer et communiquer votre idée d’entreprise verte

Conditions d’achèvement du cours

Pour recevoir le certificat d’achèvement du cours, les participant(e)s doivent compléter :

  • tout les modules en ligne
  • tout les quiz hebdomadaires
  • le questionnaire sur le cours

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Si vous avez des questions, merci de contacter l’équipe de Learning for Nature à [email protected].

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Le cours offre :

  • 8 Modules
  • 65 activités
  • 6 quiz
  • Certificat

Plan du cours

Module 1Module 2Module 3Module 4Module 5Module 6

Module 1

Module 1 provides an introduction to green entrepreneurship and sets the background for sketching up your green business idea.

OBLIGATOIRE : Leçon et questionnaire

Lesson 1: Introduction to Green Entrepreneurship

Objectifs :

  • Define green entrepreneurship
  • Describe the differences between green economy, circular economy, and the “business as usual” economy
  • Define social entrepreneurship and understand how it differs from other forms of entrepreneurship
  • Describe the existing trends that affect green entrepreneurship
  • Introduce the concept of “eco-design”
  • Identify the characteristics of a successful entrepreneur

Quiz 1: Introduction to Green Entrepreneurship

Le questionnaire 1 vérifie votre compréhension du sujet traité dans la leçon 1.

RECOMMANDÉ : Conférences

  • Oksana Aguilar, EcoEnterprises Fund: What it means to be a green entrepreneur
  • Anke Manuela Salzmann, Boticario Group Foundation: Introduction to eco-design
  • Khanjan Mehta, Lehigh University: What is takes to build a sustainable green venture: A case study
  • Sara Farley, Rochefeller Foundation: Systems leadership
  • Iana Aranda, Engineering for Global Development: The role of technology for advancing sustainable development, and what this means for green entrepreneurs

RECOMMANDÉ : Feuilles de travail

  • SDGs and green entrepreneurship
  • Eco-design

RECOMMANDÉ : Études de cas

  • Tambul Leaf Plates: Creating youth employment in Assam while reducing plastic waste (India)
  • Asociación de Productores Kemito Ene: Improving livelihood and protesting the forest through organic cacao production (Peru)
  • Sahelia Solar: Increasing clean and affordable energy access in rural areas (Burkina Faso)
  • Safi Organics: Empowering smallholder farmers through an agricultural circular economy (Kenya)
  • Food & Trees for Africa: Transforming South Africa into a green and food secure country (South Africa)
  • Raja Ampat: Reducing pressures on ecosystems by connecting tourists with family-run homestays (Indonesia)
  • Dutjahn Sandalwood Oils Pty Ltd: Embracing sustainable harvesting for sandalwood oil production (Australia)

OBLIGATOIRES : Quiz

  1. This module we talked about the global trends and underlying drivers that make green entrepreneurship important today more than ever. What is the state of green entrepreneurship in your context?
  2. Lesson 1 talked about the connection between Sustainable Development Goals and green entrepreneurship. Which SDGs would your green business idea address? Fill out and attach the “SDGs and Green Entrepreneurship” worksheet to your answer.
  3. You have learnt about the idea of eco-designing your product or service. How do you plan to apply the eight eco-design principles in your green business? Fill out and attach the “Eco-design” worksheet to your answer.

Module 2 focuses on making a positive impact with your green business idea.

OBLIGATOIRE : Leçon et questionnaire

Lesson 2: Making a Positive Impact with your Green Business Idea

Objectifs :

  • Identify the reasons that drive green entrepreneurship projects
  • Analyze the context
  • Describe ways to turn challenges into opportunities
  • Define the mission and vision for a green business

Quiz 2: Making a Positive Impact with your Green Business Idea

Le questionnaire 2 vérifie votre compréhension du sujet traité dans la leçon 2.

RECOMMENDED: Conférences

  • Bill Whitney, Lehigh University: How to ask the right questions when getting started with your green business
  • Khanjan Mehta, Lehigh University: Opportunity recognition and validation
  • Khanjan Mehta, Lehigh University: Why ventures fail
  • Anna Schaeffer, EcoEnterprises Fund: Understanding your context: PESTEL and SWOT
  • Esther Adhiambo Obonyo, The Global Building Network: Defining the mission and vision for your business

RECOMMANDÉ : Feuilles de travail

  • Asking the right questions
  • Opportunity recognition
  • Opportunity validation
  • PESTEL
  • SWOT
  • Objectifs
  • Mission et vision
  • Summary of context and objectives

RECOMMANDÉ : Études de cas

  • Rural Enterprise Network (Sri Lanka)
  • Muliru Farmers: Cultivating traditional medicinal plants to protect the last Kenyan rainforest (Kenya)
  • All Women Recycling: Empowering women in South Africa through plastic recycling (South Africa)
  • WASHKing: Upgrading sanitation in low-income urban households (Ghana)
  • Zan Va Zamin (Tajikistan)
  • Trees for Global Benefit (Uganda)
  • Oro Verde: Combatting Environmental Degradation (Colombia)

OBLIGATOIRES : Quiz

  1. What are the primary reasons that drive your project?
  2. What are the environmental challenges in your context that you can turn into an opportunity? Fill out and attach the “Opportunity recognition” worksheet to your answer.
  3. What is your business’s mission? What problem does it seek to solve? Fill out and attach the “Mission and vision” template to your answer.
  4. What are the key external and internal factors you should take into account in order to achieve success in your project? Fill out and attach the “PESTEL” and/or “SWOT” template to your answer.

Module 3 focuses on identifying your customers and stakeholders.

OBLIGATOIRE : Leçon et questionnaire

Lesson 3: Identifying your Customers and Stakeholders 

Objectifs :

  • Map out relevant stakeholders for a green business
  • Segment a customer base into groups
  • Start building customer profiles

Quiz 3: Identifying your Customers and Stakeholders 

Le questionnaire 3 vérifie votre compréhension du sujet traité dans la leçon 3.

RECOMMENDED: Conférences

  • Chris Kauzmann, Lehigh University: Green business canvas
  • Julia Santander, EcoEnterprises Fund: Stakeholder mapping
  • Khanjan Mehta, Lehigh University: Customer profiling

RECOMMANDÉ : Feuilles de travail

  • Stakeholder mapping
  • Assessing “the give and get”
  • Customer segmentation and profiling

RECOMMANDÉ : Études de cas

  • Dichung: Ride-sharing technology to reduce traffic congestion and CO2 emissions (Viet Nam)
  • IMAI Farming Cooperative: Preserving vegetables to build selfreliance among South African farmers (South Africa)
  • BanaPads: Empowering thousands of girls and women in rural Uganda by providing sanitary pads from natural fibres (Uganda)
  • Cameroon Gender and Environment Watch (Cameroon)
  • Yayasan Planet Indonesia (Indonesia)
  • SolSource: Harnessing Environmentally-Beneficial Technologies for Rural Villagers (China)

OBLIGATOIRES : Quiz

  1. Who are the stakeholders important for your green business idea and why? Fill out and attach the “Stakeholder mapping” worksheet to your answer.
  2. What does a ‘typical’ customer look like for your green business idea? Fill out and attach the “Customer segmentation and profiling” worksheet to your answer.

Module 4 focuses on putting your green business model into context.

OBLIGATOIRE : Leçon et questionnaire

Lesson 4: Putting your Green Business Model into Context

Objectifs :

  • Define and communicate a unique value proposition 
  • Explain the foundations of lifecycle analysis
  • Establish a relationship with stakeholders and customers

Quiz 4: Putting your Green Business Model into Context

Le questionnaire 4 vérifie votre compréhension du sujet traité dans la leçon 4.

RECOMMENDED: Conférences

  • Nathalie Prado, EcoEnterprises Fund: Creating a unique value proposition
  • Rachel Dzombak, UC Berkley: Lifecycle analysis
  • Pali Singh, Villanova University: Establishing a relationship with stakeholders and customers
  • Lorena Luna: Harnessing the power of communities to strengthen your green business

RECOMMANDÉ : Feuilles de travail

  • Proposition de valeur
  • Customer journey map
  • Activités et ressources clés

RECOMMANDÉ : Études de cas

  • Solar Freeze: Pioneering the production of solar cold storage units while increasing local incomes and reducing greenhouse gas emissions (Kenya)
  • Provokame: Empowering vulnerable women and combating climate change (Colombia)
  • Belle Verte: Creating sustainable communities in Mauritius through a closed-loop waste management system (Mauritius)
  • Botanica Natural Products: Creating economic opportunity through organic farming for the cosmetic industry (South Africa)
  • Unique Quality Product Enterprise: Empowering marginalised women in Ghana through reviving the cultivation of indigenous crops (Ghana)
  • Green Heat: Providing innovative and cost-effective energy while reducing deforestation and greenhouse gas emissions (Uganda)

OBLIGATOIRES : Quiz

  1. What makes your business different from other businesses?
  2. What are some of the best ways to engage with your potential customers? Fill out and attach the “Customer journey map” template to your answer.
  3. What are some of the lifecycle considerations for your business? Fill out the attach the ‘Lifecycle analysis” template to your answer.
  4. Which of the key activities that you need to do in order to offer your value proposition do you anticipate to be most challenging and why? Fill out and attach the “Key activities and resources” template to your answer.

Module 5 focuses on financing your green business idea.

OBLIGATOIRE : Leçon et questionnaire

Lesson 5: Financing your Green Business Idea

Objectifs :

  • Identify the cost structure for a green business
  • Outline revenue streams and pricing mechanisms 
  • Describe the basics of main financial statements
  • Provide an overview of possible funding sources

Quiz 5: Financing your Green Business Idea

Le Quiz 5 vérifie votre compréhension du contenu abordé dans la Leçon 5.

RECOMMENDED: Conférences

  • Khanjan Mehta, Lehigh University: Income Statement
  • Mirko Zurker, SEED: Cash flow
  • Masud Rahman, UNHCR: Balance sheet
  • Masud Rahman, UNHCR: Bringing income statement, cash flow statement and balance sheet together
  • Julia Santander, EcoEnterprises Fund: Cost analysis
  • Julia Santander, EcoEnterprises Fund: Forecasting and liquidity management
  • Masud Rahman, UNHCR: Choosing funding sources

RECOMMANDÉ : Feuilles de travail

  • Compte de résultat
  • Tableau des flux de trésorerie
  • Bilan
  • La structure des coûts
  • Flux de revenus

RECOMMANDÉ : Études de cas

  • EcoPost: Preventing deforestation, combatting pollution and creating youth employment by transforming waste into plastic posts (Kenya)
  • Claire Reid Reel Gardening: Alleviating food shortage through sustainable subsistence gardening (South Africa)
  • YICE Uganda: Improving access to training, funding and markets for rural farmers (Uganda)
  • Associação Indígena Kisêdjê: Producing fruit for local food security while restoring degraded lands (Brazil)
  • Mujeres y Ambiente SPR de RL de CV: Promoting agricultural micro-businesses while conserving biodiversity (Mexico)

OBLIGATOIRES : Quiz

  1. What factors might affect the cost and price of your product or service? Fill out and attach the “Cost structure” template to your answer.
  2. What are some of the uncertainties and variables you might encounter in assessing costs and setting prices? How could you address these?
  3. Do you need external finance for your green business? If so, what kind of finance makes sense for you, and why?
  4. What are some ways you might be able to reduce costs for your business?

Module 6 focuses on managing, scaling up and communicating your green business idea.

OBLIGATOIRE : Leçon et questionnaire

Lesson 6: Managing, Scaling up and Communicating your Green Business Idea

Objectifs :

  • Outline the steps involved in developing a legal management plan 
  • Outline the steps involved in developing an operations and management plan
  • Describe the characteristics of an effective elevator pitch
  • Describe what is needed for improving and scaling up a green business idea 

Quiz 6: Managing, Scaling up and Communicating your Green Business Idea

Quiz 6 checks your comprehension of the material covered in Lesson 6.

RECOMMENDED: Conférences

  • Oksana Aguilar, EcoEnterprises Fund: Developing a legal management plan
  • Masud Rahman, UNHCR: Developing an operations and management plan
  • John McKenna, EcoEnterprises Fund: Elevator pitches
  • Tammy Newmark, EcoEnterprises Fund: Scaling up your green business
  • Hong Durandal, EDP Renewables: Areas for continuous improvement of your green business

RECOMMANDÉ : Feuilles de travail

  • Pitch d’ascenseur
  • Green business canvas: Summary

RECOMMANDÉ : Études de cas

  • Watamu Community Solid Waste Management and Recycling Enterprises (WSWMR): Fighting unemployment and coastal degradation through waste recycling in Watamu (Kenya)
  • greenABLE: Generating employment opportunities through an innovative recycling solution (South Africa)
  • Green Bio Energy: Offering environmentally-friendly energy solutions to low-income families (Uganda)
  • Aharam Traditional Crops Producers’ Company: Working with socially marginalized rural producers to conserve biodiversity (India)
  • Environmental Management and Development Trust: Promoting a powerful alternative to deforestation and single use plastics (Nigeria)
  • Nafore and Afrisolar Energy Kiosks: Addressing rural electrification challenges (Burkina Faso)
  • Pintadas Solar: Implementing small-scale solar-powered irrigation systems (Brazil)

OBLIGATOIRES : Quiz

  1. What forces do you envision shaping your business within the next few years?
  2. What are the key elements that might go into an elevator pitch for your business?
  3. What is the single most important message of your pitch? Record your elevator pitch on your phone or any other device available to you, and attach the recording to your answer.
  4. What are some innovative ways to communicate your green business idea in your context?

Foire aux questions