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COMMUNICATING NATURE’S VALUE

Storytelling for Biodiversity

Level: Introductorio | Estimated completion time: 2 horas | Certificate upon completion

Skills: Creating emotional connections through storytelling, tailoring stories for different audiences, using cultural context respectfully, structuring biodiversity narratives, crafting clear calls to action

Want to transform complex data and urgent facts into stories that move people to act? This learning journey will show you how to harness the power of storytelling for biodiversity. You will learn to craft narratives that create deep emotional connections, tailor your message for different audiences, and structure your story for maximum impact. Get inspired by real-world case studies from award-winning conservation leaders and start telling stories that give nature a powerful voice.

Task 1: Lesson: The power of storytelling
Task 2: Tutorial: Elements of impactful storytelling for advocacy
Task 3: Tutorial: Connecting with the right audience
Pausa y verificación 1
Task 4: Case study: Instituto Zag
Task 5: Case study: Cameroon Gender and Environment Watch
Task 6: Case study: Equator Prize 2024 winners at COP
Pausa y verificación 2
Prueba final
Certificado de finalización
REFERENCES

Recursos adicionales

Guide
A Changemaker's Guide to Storytelling (Ashoka)
This guide provides an 8-step process for developing a "sticky" story to inspire and persuade others to act.
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HERRAMIENTA
Story-based Strategy 101 (Center for Story-based Strategy)
This resource provides an overview of story-based strategy, walking you through the steps of analysis and strategic work to sharpen the impact of your narrative interventions.
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Guide
A Guide to Scientific Storytelling (Cartoonbase)
A breakdown of how to make scientific and complex topics engaging and accessible by building a narrative, creating emotional connections, and using visuals.
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Publication
Communicating Science Effectively (National Academies of Sciences, Engineering, and Medicine)
A report summarizing a body of research on how to communicate science effectively. It covers audience perception, connecting on values, and dealing with uncertainty.
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Guide
The Lazy Person’s Guide to Saving the World (United Nations)
A simple and actionable guide that frames sustainability as a series of easy choices. It's a prime example of accessible, positive communication that can be adapted for any storytelling effort to make calls to action feel manageable for a general audience.
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Publication
Journalism, 'Fake News' & Disinformation (UNESCO)
An essential handbook for anyone communicating scientific or environmental topics in the modern media landscape. It provides critical insights into how to identify and counter misinformation, ensuring your storytelling is not only compelling but also responsible and fact-based.
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Guide
Communication in Citizen Science (UNESCO)
This guide focuses on how to build a communication plan to engage volunteers in citizen science projects. It offers valuable, hands-on advice for recruiting participants, maintaining engagement, and communicating results, all of which are central to community-based conservation.
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