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BEHAVIOR CHANGE

STEPS OF BEHAVIOR-CENTERED DESIGN

Level: Intermedio | Estimated completion time: 2 horas | Certificate upon completion

Skills: Framing behavioral challenges, empathizing with target actors, mapping behavioral insights, prototyping and testing solutions, assessing behavior change impact

Ready to dive deeper into behavior change? This journey walks you through the essential steps of Behavior-Centered Design—a practical, evidence-based process that helps you understand why people act the way they do and how to design solutions that make a real difference. You’ll explore how to frame challenges, gather insights, brainstorm ideas, test prototypes, and measure impact—all with a focus on creating fair and inclusive change for people and nature.

Task 1: Frame
Task 2: Empathize
Task 3: Map
Task 4: Ideate
Pausa y verificación 1
Task 5: Prototype
Task 6: Test
Pausa y verificación 2
Task 7: Launch
Task 8: Assess
Pausa y verificación 3
Prueba final
Certificado de finalización
REFERENCES

Recursos adicionales

Publication
Behavior Change Interventions in Practice
Guidance and case studies for designing and evaluating behavior change interventions.
LEER MÁS ➝
Guidance
Levers of Behavior Change: A Guide to the Science and Applications
Guidance for applying the Levers of Behavior Change to design effective interventions
LEER MÁS ➝
Publication
Catalyzing sustainable fisheries management through behavior change interventions
Evaluation of TURF-reserve interventions in Brazil, Indonesia, and the Philippines, finding early shifts toward sustainable fishing practices.
LEER MÁS ➝

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