Emprendimiento Verde (2022)

Este curso ofrecerá un marco paso a paso para transformar una idea de negocio verde en un plan de negocio viable. Proporcionará las herramientas necesarias para generar, probar y refinar una idea para un negocio verde, junto con ejemplos exitosos de caminos de emprendedores verdes desde ideas de negocio hasta soluciones generadoras de valor y adaptadas al mercado.


Duración: 6 módulos
Esfuerzo estimado: 3 horas por módulo

Idiomas: Ingles, francés, español
Requisitos: Conexión a Internet


Contactar coordinadora de curso Programa del curso Preguntas frecuentes

 

 

¿Quiere aprovechar las nuevas oportunidades de negocio en el ámbito de las economías productivas, circulares y de intercambio? ¿Está interesado en abordar los retos medioambientales mediante la venta de un producto o servicio verde y la creación de empleos verdes en su país? ¿Le gustaría crear y poner en marcha un modelo de negocio innovador que cree valor medioambiental y social?

El Programa de las Naciones Unidas para el Desarrollo (PNUD), El Convenio sobre la Diversidad Biológica, El Fondo EcoEmpresas, la Escuela de Negocios Gabelli de la Universidad de Fordham, la Universidad de Lehigh, el Centro de Actividad Regional para el Consumo y la Producción Sostenibles, SEED, y el Programa de Pequeñas Subvenciones del FMAM han unido sus fuerzas para ofrecerte el curso a su propio ritmo sobre Emprendimiento Verde.

Basándose en la metodología de formación desarrollada por el Centro de Actividad Regional para el Consumo y la Producción Sostenibles (SCP/RAC) del Plan de Acción del PNUMA/Mediterráneo, en el marco del proyecto SwitchMed financiado por la UE, el Manual para Emprendedores Verdes "Crea tu negocio verde", este curso de seis semanas te guiará a través de tu viaje de emprendedor verde, desde la definición de tu idea hasta la comercialización de productos y servicios.

Aspectos destacados y resultados del curso

  • Adquirir las habilidades necesarias para convertir los retos medioambientales en oportunidades de negocio verde
  • Interactuar con expertos con un sólido historial de creación y funcionamiento de negocios verde
  • Únase a la comunidad de emprendedores verdes
  • Profundizar en el rico material de aprendizaje
  • Recibir un certificado de finalización de las principales instituciones de desarrollo

Objetivos de aprendizaje

Cuando termine el curso, será capaz de:

  • Definir su idea de negocio verde
  • Comprender su mercado y definir su propuesta de valor
  • Esbozar todas las tareas y recursos necesarios para generar, innovar y gestionar el valor entregado a los clientes
  • Crear un plan financiero y de gestión para su negocio
  • Presentar un discurso de "ascensor" a posibles inversores y clientes

Temas del curso

El curso abarcará los siguientes temas:

  • Módulo 1: Introducción a la iniciativa empresarial verde y esbozo de su idea de negocio verde
  • Módulo 2: Conseguir un impacto positivo con su idea de negocio verde
  • Módulo 3: Identificación de sus clientes y partes interesadas
  • Módulo 4: Poner en contexto su modelo de negocio verde
  • Módulo 5: Financiación de su idea de negocio verde
  • Módulo 6: Gestión, ampliación y comunicación de su idea de negocio verde

Requisitos para completar el curso

Para recibir el certificado de finalización del curso, los participantes deben completar:

  • Todos los módulos en línea
  • Todos los cuestionarios semanales
  • La encuesta del curso

Debe iniciar la sesión para ver el contenido del curso.

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Si tiene alguna pregunta, póngase en contacto con el equipo de Aprendizaje para la Naturaleza en [email protected].

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INCLUYE

  • 8 Modules
  • 65 actividades
  • 6 cuestionarios
  • Certificado

Programa del curso

Módulo 1Módulo 2Módulo 3Módulo 4Módulo 5Módulo 6

Módulo 1

Module 1 provides an introduction to green entrepreneurship and sets the background for sketching up your green business idea.

OBLIGATORIO: Lección y cuestionario

Lesson 1: Introduction to Green Entrepreneurship

Objetivos:

  • Define green entrepreneurship
  • Describe the differences between green economy, circular economy, and the “business as usual” economy
  • Define social entrepreneurship and understand how it differs from other forms of entrepreneurship
  • Describe the existing trends that affect green entrepreneurship
  • Introduce the concept of “eco-design”
  • Identify the characteristics of a successful entrepreneur

Quiz 1: Introduction to Green Entrepreneurship

El cuestionario 1, verifica su comprensión del material cubierto en la Lección 1.

RECOMENDADO: Lecturas

  • Oksana Aguilar, EcoEnterprises Fund: What it means to be a green entrepreneur
  • Anke Manuela Salzmann, Boticario Group Foundation: Introduction to eco-design
  • Khanjan Mehta, Lehigh University: What is takes to build a sustainable green venture: A case study
  • Sara Farley, Rochefeller Foundation: Systems leadership
  • Iana Aranda, Engineering for Global Development: The role of technology for advancing sustainable development, and what this means for green entrepreneurs

RECOMENDADO: Hojas de trabajo

  • SDGs and green entrepreneurship
  • Eco-design

RECOMENDADO: Estudios de caso

  • Tambul Leaf Plates: Creating youth employment in Assam while reducing plastic waste (India)
  • Asociación de Productores Kemito Ene: Improving livelihood and protesting the forest through organic cacao production (Peru)
  • Sahelia Solar: Increasing clean and affordable energy access in rural areas (Burkina Faso)
  • Safi Organics: Empowering smallholder farmers through an agricultural circular economy (Kenya)
  • Food & Trees for Africa: Transforming South Africa into a green and food secure country (South Africa)
  • Raja Ampat: Reducing pressures on ecosystems by connecting tourists with family-run homestays (Indonesia)
  • Dutjahn Sandalwood Oils Pty Ltd: Embracing sustainable harvesting for sandalwood oil production (Australia)

OPCIONAL: Foro de discusión

  1. This module we talked about the global trends and underlying drivers that make green entrepreneurship important today more than ever. What is the state of green entrepreneurship in your context?
  2. Lesson 1 talked about the connection between Sustainable Development Goals and green entrepreneurship. Which SDGs would your green business idea address? Fill out and attach the “SDGs and Green Entrepreneurship” worksheet to your answer.
  3. You have learnt about the idea of eco-designing your product or service. How do you plan to apply the eight eco-design principles in your green business? Fill out and attach the “Eco-design” worksheet to your answer.

Module 2 focuses on making a positive impact with your green business idea.

OBLIGATORIO: Lección y cuestionario

Lesson 2: Making a Positive Impact with your Green Business Idea

Objetivos:

  • Identify the reasons that drive green entrepreneurship projects
  • Analyze the context
  • Describe ways to turn challenges into opportunities
  • Define the mission and vision for a green business

Quiz 2: Making a Positive Impact with your Green Business Idea

El cuestionario 2 verifica su comprensión del material cubierto en la Lección 2.

RECOMMENDED: Lecturas

  • Bill Whitney, Lehigh University: How to ask the right questions when getting started with your green business
  • Khanjan Mehta, Lehigh University: Opportunity recognition and validation
  • Khanjan Mehta, Lehigh University: Why ventures fail
  • Anna Schaeffer, EcoEnterprises Fund: Understanding your context: PESTEL and SWOT
  • Esther Adhiambo Obonyo, The Global Building Network: Defining the mission and vision for your business

RECOMENDADO: Hojas de trabajo

  • Asking the right questions
  • Opportunity recognition
  • Opportunity validation
  • PESTEL
  • SWOT
  • Objectivos
  • Misión y visión
  • Summary of context and objectives

RECOMENDADO: Estudios de caso

  • Rural Enterprise Network (Sri Lanka)
  • Muliru Farmers: Cultivating traditional medicinal plants to protect the last Kenyan rainforest (Kenya)
  • All Women Recycling: Empowering women in South Africa through plastic recycling (South Africa)
  • WASHKing: Upgrading sanitation in low-income urban households (Ghana)
  • Zan Va Zamin (Tajikistan)
  • Trees for Global Benefit (Uganda)
  • Oro Verde: Combatting Environmental Degradation (Colombia)

OPCIONAL: Foro de discusión

  1. What are the primary reasons that drive your project?
  2. What are the environmental challenges in your context that you can turn into an opportunity? Fill out and attach the “Opportunity recognition” worksheet to your answer.
  3. What is your business’s mission? What problem does it seek to solve? Fill out and attach the “Mission and vision” template to your answer.
  4. What are the key external and internal factors you should take into account in order to achieve success in your project? Fill out and attach the “PESTEL” and/or “SWOT” template to your answer.

Module 3 focuses on identifying your customers and stakeholders.

OBLIGATORIO: Lección y cuestionario

Lesson 3: Identifying your Customers and Stakeholders 

Objetivos:

  • Map out relevant stakeholders for a green business
  • Segment a customer base into groups
  • Start building customer profiles

Quiz 3: Identifying your Customers and Stakeholders 

El cuestionario 3 verifica su comprensión del material cubierto en la Lección 3.

RECOMMENDED: Lecturas

  • Chris Kauzmann, Lehigh University: Green business canvas
  • Julia Santander, EcoEnterprises Fund: Stakeholder mapping
  • Khanjan Mehta, Lehigh University: Customer profiling

RECOMENDADO: Hojas de trabajo

  • Stakeholder mapping
  • Assessing “the give and get”
  • Customer segmentation and profiling

RECOMENDADO: Estudios de caso

  • Dichung: Ride-sharing technology to reduce traffic congestion and CO2 emissions (Viet Nam)
  • IMAI Farming Cooperative: Preserving vegetables to build selfreliance among South African farmers (South Africa)
  • BanaPads: Empowering thousands of girls and women in rural Uganda by providing sanitary pads from natural fibres (Uganda)
  • Cameroon Gender and Environment Watch (Cameroon)
  • Yayasan Planet Indonesia (Indonesia)
  • SolSource: Harnessing Environmentally-Beneficial Technologies for Rural Villagers (China)

OPCIONAL: Foro de discusión

  1. Who are the stakeholders important for your green business idea and why? Fill out and attach the “Stakeholder mapping” worksheet to your answer.
  2. What does a ‘typical’ customer look like for your green business idea? Fill out and attach the “Customer segmentation and profiling” worksheet to your answer.

Módulo 4 focuses on putting your green business model into context.

OBLIGATORIO: Lección y cuestionario

Lesson 4: Putting your Green Business Model into Context

Objetivos:

  • Define and communicate a unique value proposition 
  • Explain the foundations of lifecycle analysis
  • Establish a relationship with stakeholders and customers

Quiz 4: Putting your Green Business Model into Context

El cuestionario 4 verifica su comprensión del material cubierto en la Lección 4.

RECOMMENDED: Lecturas

  • Nathalie Prado, EcoEnterprises Fund: Creating a unique value proposition
  • Rachel Dzombak, UC Berkley: Lifecycle analysis
  • Pali Singh, Villanova University: Establishing a relationship with stakeholders and customers
  • Lorena Luna: Harnessing the power of communities to strengthen your green business

RECOMENDADO: Hojas de trabajo

  • Propuesta de valor
  • Customer journey map
  • Principales actividades y recursos

RECOMENDADO: Estudios de caso

  • Solar Freeze: Pioneering the production of solar cold storage units while increasing local incomes and reducing greenhouse gas emissions (Kenya)
  • Provokame: Empowering vulnerable women and combating climate change (Colombia)
  • Belle Verte: Creating sustainable communities in Mauritius through a closed-loop waste management system (Mauritius)
  • Botanica Natural Products: Creating economic opportunity through organic farming for the cosmetic industry (South Africa)
  • Unique Quality Product Enterprise: Empowering marginalised women in Ghana through reviving the cultivation of indigenous crops (Ghana)
  • Green Heat: Providing innovative and cost-effective energy while reducing deforestation and greenhouse gas emissions (Uganda)

OPCIONAL: Foro de discusión

  1. What makes your business different from other businesses?
  2. What are some of the best ways to engage with your potential customers? Fill out and attach the “Customer journey map” template to your answer.
  3. What are some of the lifecycle considerations for your business? Fill out the attach the ‘Lifecycle analysis” template to your answer.
  4. Which of the key activities that you need to do in order to offer your value proposition do you anticipate to be most challenging and why? Fill out and attach the “Key activities and resources” template to your answer.

Módulo 5 focuses on financing your green business idea.

OBLIGATORIO: Lección y cuestionario

Lesson 5: Financing your Green Business Idea

Objetivos:

  • Identify the cost structure for a green business
  • Outline revenue streams and pricing mechanisms 
  • Describe the basics of main financial statements
  • Provide an overview of possible funding sources

Quiz 5: Financing your Green Business Idea

Cuestionario de la semana 5 evalúa su comprensión del material cubierto en la Lección 5.

RECOMMENDED: Lecturas

  • Khanjan Mehta, Lehigh University: Income Statement
  • Mirko Zurker, SEED: Cash flow
  • Masud Rahman, UNHCR: Balance sheet
  • Masud Rahman, UNHCR: Bringing income statement, cash flow statement and balance sheet together
  • Julia Santander, EcoEnterprises Fund: Cost analysis
  • Julia Santander, EcoEnterprises Fund: Forecasting and liquidity management
  • Masud Rahman, UNHCR: Choosing funding sources

RECOMENDADO: Hojas de trabajo

  • Cuenta de resultados
  • Estado de flujo de caja
  • Balance de situación
  • Estructura de costes
  • Flujos de ingresos

RECOMENDADO: Estudios de caso

  • EcoPost: Preventing deforestation, combatting pollution and creating youth employment by transforming waste into plastic posts (Kenya)
  • Claire Reid Reel Gardening: Alleviating food shortage through sustainable subsistence gardening (South Africa)
  • YICE Uganda: Improving access to training, funding and markets for rural farmers (Uganda)
  • Associação Indígena Kisêdjê: Producing fruit for local food security while restoring degraded lands (Brazil)
  • Mujeres y Ambiente SPR de RL de CV: Promoting agricultural micro-businesses while conserving biodiversity (Mexico)

OPCIONAL: Foro de discusión

  1. What factors might affect the cost and price of your product or service? Fill out and attach the “Cost structure” template to your answer.
  2. What are some of the uncertainties and variables you might encounter in assessing costs and setting prices? How could you address these?
  3. Do you need external finance for your green business? If so, what kind of finance makes sense for you, and why?
  4. What are some ways you might be able to reduce costs for your business?

Módulo 6 focuses on managing, scaling up and communicating your green business idea.

OBLIGATORIO: Lección y cuestionario

Lesson 6: Managing, Scaling up and Communicating your Green Business Idea

Objetivos:

  • Outline the steps involved in developing a legal management plan 
  • Outline the steps involved in developing an operations and management plan
  • Describe the characteristics of an effective elevator pitch
  • Describe what is needed for improving and scaling up a green business idea 

Quiz 6: Managing, Scaling up and Communicating your Green Business Idea

Cuestionario de la semana 6 evalúa su comprensión del material cubierto en la Lección 6.

RECOMMENDED: Lecturas

  • Oksana Aguilar, EcoEnterprises Fund: Developing a legal management plan
  • Masud Rahman, UNHCR: Developing an operations and management plan
  • John McKenna, EcoEnterprises Fund: Elevator pitches
  • Tammy Newmark, EcoEnterprises Fund: Scaling up your green business
  • Hong Durandal, EDP Renewables: Areas for continuous improvement of your green business

RECOMENDADO: Hojas de trabajo

  • Presentación de ascensor
  • Green business canvas: Summary

RECOMENDADO: Estudios de caso

  • Watamu Community Solid Waste Management and Recycling Enterprises (WSWMR): Fighting unemployment and coastal degradation through waste recycling in Watamu (Kenya)
  • greenABLE: Generating employment opportunities through an innovative recycling solution (South Africa)
  • Green Bio Energy: Offering environmentally-friendly energy solutions to low-income families (Uganda)
  • Aharam Traditional Crops Producers’ Company: Working with socially marginalized rural producers to conserve biodiversity (India)
  • Environmental Management and Development Trust: Promoting a powerful alternative to deforestation and single use plastics (Nigeria)
  • Nafore and Afrisolar Energy Kiosks: Addressing rural electrification challenges (Burkina Faso)
  • Pintadas Solar: Implementing small-scale solar-powered irrigation systems (Brazil)

OPCIONAL: Foro de discusión

  1. What forces do you envision shaping your business within the next few years?
  2. What are the key elements that might go into an elevator pitch for your business?
  3. What is the single most important message of your pitch? Record your elevator pitch on your phone or any other device available to you, and attach the recording to your answer.
  4. What are some innovative ways to communicate your green business idea in your context?

Preguntas frecuentes