Home   /   Value Shift  / Behavior Change /   Introduction to Behaviour-Centered Design

 

BEHAVIOR CHANGE

INTRODUCTION TO BEHAVIOR-CENTERED DESIGN

Level: Introductory | Estimated completion time: 2 hours | Certificate upon completion

Skills: Defining target behaviors, uncovering motivations and barriers, applying Behavior-Centered Design, integrating DEI principles

New to behavior change or want to build a solid foundation? This introductory journey unpacks the key principles of Behavior-Centered Design—an approach that combines behavioral science and design thinking to create lasting environmental solutions. You’ll learn how to define behavior, uncover motivations and barriers, and apply Diversity, Equity, and Inclusion principles to design effective, fair interventions. Explore real-world examples and get ready to take the first step toward designing change that truly works.


Task 1: Defining “behavior”
Task 2: Defining BCD
Task 3: BCD x Diversity, Equity, and Inclusion
Stop and check
Task 4: Overview of the BCD journey
Final test
Certificate of completion

Additional Resources

Microsite
Applying Behavior Change in Conservation Standards
Guidance for applying behavior change frameworks and levers to Conservation Standards
READ MORE ➝
Book
Nudge The Final Edition
The updated Nudge reveals fresh insights and practical tools for better decisions in life and policy.
READ MORE ➝

Did you find this journey helpful? Let us know.