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Behavior Change: Science and Practice
Creating a nature-positive world requires more than new policies or technologies—it requires a fundamental shift in our actions. To inspire lasting change, we must first understand the science behind human behavior: what motivates our choices, shapes our habits, and drives us to act? By applying these insights, we can design solutions that make sustainable choices the easy and desirable option for everyone.
Designing for a better future
This is why behavior change is a critical part of the Value Shift in the UNDP Nature Pledge. The learning journeys in this topic provide a practical toolkit for driving meaningful change. You will learn the step-by-step process of Behavior-Centered Design, a powerful framework for creating solutions built around people. From understanding your audience to designing and testing interventions, these journeys will equip you with the tools to foster new habits and actions that benefit both people and the planet.
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Value Shift - Behavior Change: Science and Practice
Introduction to Behavior-Centered Design
What does it take to truly change behavior? This introductory journey unpacks the powerful framework of Behavior-Centered Design. You'll learn its core principles and discover why understanding human psychology is essential for creating effective environmental solutions.
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