Using Social Marketing to Exceed Aichi Biodiversity Target One

This webinar explores ways of using social marketing and pride campaigns to exceed Aichi Biodiversity Target One. It explains how conservationists can utilize social marketing tools to move beyond traditional approaches to raise biodiversity awareness. The session features examples of the effectiveness of Pride Campaigns in supporting conservationists to implement NBSAPs.

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 Languages: English
 Date Conducted: 16 August 2016 
 Video Length: 1:08:05 
 Course Type: Stand-alone Webinars

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*The views expressed in this public forum are those of the author(s) and do not necessarily represent those of the United Nations, including UNDP, or the UN Member States.
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