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Curious about how behavior change can drive real environmental impact? This free, self-paced Massive Open Online Course (MOOC) is your starting point.
Through four interactive modules, you’ll explore the eight steps of Behavior-Centered Design, including how to frame an environmental challenge, understand your audience, generate insights from behavioral research, design practical, people-centered solutions, and measure the success of your behavioral intervention.
Along the way, you will discover the levers of behavior change—emotional appeals, social influences, and choice architecture—that help turn ideas into lasting impact.
You’ll also gain access to weekly office hours with behavior change experts, giving you the chance to connect, ask questions, and deepen your understanding.
Offered by
Target audience
This course is designed for:
- Environmental conservation leaders and practitioners
- Program designers and policy staff
- Current and future sustainability professionals
- Information, Education, and Communications staff
Why take this course?
- Environmental challenges are driven by human behavior—and solutions start there too
- Behavior-Centered Design (BCD) helps you create lasting impact by focusing on how people make decisions
- You’ll gain tools that are not only effective—but also help unlock new funding and partnerships
- You’ll join a community of practice committed to using behavior change interventions to address environmental problems.
- This course will provide a step-by-step guide to identifying target behaviors and developing strategies to change them
Learning objectives
By the time you complete the course, you will be able to:
- Identify target behaviors and core actors in a systems map of an environmental challenge
- Use behaviorally-informed research to generate insights and hypotheses for behavior change
- Apply the six behavior levers to prototype a behavior solution that can engage different stakeholders and communities
- Identify next steps for testing, launching, and assessing a behavioral solution
- Identify strategies for diversity, equity, and inclusion in each step of the behavior-centered design approach
Course topics
The course will cover the following topics:
Module 1: Introduction & Framing
- Overview of Behavior-Centered Design for the Environment
- Systems mapping to identify key actors and behaviors in environmental challenges
Module 2: Empathize & Map
- Behaviorally informed data collection methods
- Key factors influencing behavior
- Generating insights from data
- Formulating behavior change hypotheses
Module 3: Ideate, Prototype & Test
- Applying the behavior levers framework to generate behavior change solution ideas
- Developing a prototype behavior change solution
- Testing prototypes to get feedback
Module 4: Launch, Assess & Course Summary
- Creating an implementation plan
- Theories of change and their application
- Defining indicators to measure impact
- Monitoring and evaluation strategies
- Advocacy for behavior change
- Course recap and final assessment
Course completion certificate
To receive the certificate of completion, you must:
- Complete four online modules
- Pass four quizzes with a minimum score of 80%
- Pass the final test with a minimum score of 80%
- Submit the course feedback form
How to register
Click “Enroll” to register for the course.
Questions?
For more information or if you have any questions, please contact the course team at info@learningfornature.org.
Course modules
Course Content
Meet and Greet
Introduce yourself to fellow course participants here!
Testimonials
"I found this course to be both valuable and important, as I’ve always believed that our attitude and behavior matter most when it comes to environmental conservation—or any issue related to the environment. In my work, I often find myself asking why people behave the way they do, and how we can help change that. This course has given me some of the answers and shown me how to take the first step on what I know will be a long journey."
Kaluthotage Yasandika Gunasinghe
Environmental Officer, Central Environmental Authority,
Sri Lanka
“I’ve been self-studying online courses related to behavioral economics since 2011 and have read several landmark books on the topic. However, it’s only in this course that I encountered the key elements of a behavioral change framework—the six levers—which has been incredibly helpful in synthesizing my learning.”
Engels Del Rosario
MEAL Specialist,
Save the Children,
Philippines
"I feel empowered to contribute to addressing sustainability challenges in my country by applying the BCD approach at the community level. This will help influence both community members and policymakers to support behavior change-related interventions."
Noah Chongo
Executive Director, Climate Protection,
Zambia
+2089
enrolled
Course Includes
- 7 Modules
- 11 Activities
- 5 Quizzes
- Course Certificate